A brand is a name, term, design, symbol or other feature that distinguishes an organization or product from its rivals in the eyes of the customer. Brand category is a set of products or services that are related and can be offered to customers through the same niche mix.
It defines a distinctive feature of product. Brand color representation acts like a flag for customers to recognize product. It defines specific image for product. Many products are associated with certain colors. For example Yellow color is associated with mustard and red color is associated with Apple.
Brand color presentation is all about the art of choosing the right color scheme for your brand. Color has the ability to make or break your image, appeal & sell your brand. Choosing right brand color presents a great opportunity to make your business stand out. Many times, choosing the right brand color can make it easier to get your target customers to like you and easily want to find out more. The most important thing to remember is to remember, a great brand color presentation only comes with a lot of research and experience.
Shopify Store Color
Color is one of the most important elements of brand identity. Color selection is based on market research and then a combination of colors is chosen to make up the final logo. The color of your logo will impact the attitude and tone of your brand, and color saturation affects the clarity of your logo. If your logo is too dark it will be difficult to read, so be sure to choose the right color combination for your logo.
Color scheme must be strong because its going to become identity of the brand:
- Fashion color scheme would be bright and bold
- Industrial color scheme would be muted and simple
- Agricultural business color scheme would be green, aqua and brown
Research has shown that color alone can evoke an emotion. The psychology of color has been studied for years and has been used effectively by the advertising community. A color scheme should represent an emotion and be something the viewer will enjoy but not feel overwhelmed by. Color is subjective so choosing a color scheme for your brand identity is something that should be part of the beginning of your branding process and not something that should be included at the last moment.
Color schemes go beyond just picking which hues and shades you prefer to use. Color schemes are actually your brand’s specific branding colors.
A brand’s color scheme, helps to define its
- Tone
- Mood
- Personality
Color is an incredibly powerful marketing tool. It can be used to influence emotions, improve memory recall and even increase brand recognition. It’s possible to have a color scheme for your brand, without having a single color in it. In fact, most brands utilize multiple colors in their brand color scheme. Here’s a closer look at four different types of color schemes and how each could help your business.
The Color Scheme is one of the most important elements in a Logo Design. If a brand is successful, it is usually because its color scheme is so strong that it becomes the identity of the brand.
